Corporate and Education Experience

WORK EXPERIENCE PRIOR TO MPower Philosophy

I have been very fortunate to work at some of the world’s leading companies and in a field I am passionate about. My corporate experience has enabled me to focus and develop my marketing planning skills while emphasizing my natural ability to strategize and lead. I am honored to have had the opportunity to guide marketing team success in the following disciplines:

DETAILED WORK EXPERIENCE PRIOR TO MPower Philosophy

CITRIX SYSTEMS INC., Fort Lauderdale, FL                                                                           2005 – 2009

Global Education Marketing Manager

Led and developed two key teams dedicated to Marketing Communications and Demand Generation.  Marketing Communications team’s responsibilities included: go-to-market plans, website optimization and analysis, collateral, advertising, public relations, and social media – blogging – LinkedIn.  Demand Generation Team’s responsibilities included: events, email campaigns, channel marketing, CRM lead analysis and collaboration with regional sales teams.  Supervised customer database and email inquiries and consulted on customer needs and perspectives.

• Realized over $1.6M in revenue annually with website optimization, email marketing campaigns, and Search Engine Marketing (SEM).
• Redesigned entire Citrix.com education site and negotiated top level navigation placement, resulting in visitor growth rate of 29% per year.
• Earned over $300K through SEM and email marketing and saved over $95K annually in email campaigns by implementing in house solution which eliminated agency costs.
• Launched Citrix Education blog site generating 16,000 visits in first quarter.

AMERICAN EXPRESS COMPANY, Miami Lakes, FL                                                               2000-2005

Regional Marketing Communications Manager (2003-2005) 

Planned and implemented all Global Corporate Services (GCS) Latin American and Caribbean (LAC) brand communication initiatives.  Led and managed LAC Marketing team – 4 direct reports and 2 dotted line reports. Delivered quality and timely communications which supported both strategic and business-as-usual initiatives.

• Developed and oversaw AmericanExpress.com brand websites for LAC markets and interactive activities such as online selling and email marketing, resulting in increased sales leads.
• Managed $2M+ annual regional Advertising and Promotions budget, including reporting / forecasting. Increased budget by $390K due to selling of advertising space to partners.
• Drove implementation of all regional / local brand market communication initiatives including sponsorships, client forums, and sales and collateral management, resulting in cost saving opportunities for the region.

 Marketing Resources and Business Services Manager (2000-2002)

Managed variety of brand marketing and sales projects which supported strategically planned business decisions and investments.  Projects included growth maximization, customer loyalty, and profitability.

• Managed and reported sales growth performance results for the region to achieve shareholder targets of over $800M+ annually.
• Implemented and drove results of brand market research strategy, methodology, analysis, and action plans which improved process management and customer loyalty, resulting in increased client satisfaction.
• Developed and implemented brand market share forecast methodology for American Express and competitors, enabling top management to quantify efforts.

RESEARCH INTERNATIONAL, Coral Gables, FL                                                                  1998 – 2000

Client Services Director

Managed client relationship deliverables and team of Analysts. Performed client assessments to identify needs and objectives.  Developed concise, feasible marketing methodologies and business recommendations.

• Supported management and development of over $1.5M+ in annual projects.
• Acquired and successfully managed a difficult account in terms of client relations in a very short time frame, ensuring continuation of the partnership.
• Demonstrated strong communication skills and executive presence to influence people at all levels of the organization and deliver strategic / analytical thought process recommendations.
• Became trusted advisor in all aspects of client / project / office management procedures.

AMERICAN TELEPHONE AND TELEGRAPH (AT&T), Basking Ridge, NJ                        1991 – 1996

Market Analysis Manager

Performed and communicated strategic interpretation and recommendations of findings as they related to customer defection.  Advocated feasible changes to marketplace activities, internal processes, customer service, and billing.

EDUCATION EXPERIENCE

Master of Business Administration (MBA), Graduate School of Management, Rutgers University, Newark, NJ

Bachelor of Science (BS), Marketing, College of Arts and Science, Rutgers University, Newark, NJ

Associate in Arts (AA), Interior Design, New York School of Interior Design, New York, NY